You get incredible values, quality jewelry and expertise from a name you can trust. Helzberg Diamonds® hasn’t been around as long as diamonds, but almost. In 1915, Morris Helzberg opened the first Helzberg Diamonds store in Kansas City. His little jewelry store was small, but his ideas were big. His claim as the “Middle West’s Largest Jeweler” became a self-fulfilling prophecy as the company grew and expanded across the nation. Now, nearly 100 years later, Helzberg continues its commitment to deliver excellent customer service, exceptional value, exclusive designs and timeless jewelry.