Established in 2000, AG emerged as a leading influence in the premium denim industry, elevating the traditional blue jean with meticulously cut silhouettes, artful distressing, and fabrics of the highest quality. Initially founded with an exclusive focus on luxury denim, AG's evolution into a contemporary lifestyle brand began in 2008 when Samuel Ku, son of founder Yuk Ku, took over as Creative Director. Since then, Samuel and the AG design team have focused on seamlessly integrating complete collections that reflect the true sensibility of the brand: Chic. Sophisticated. Classic.