Hamleys Dundrum has so much on offer from the ultimate toys to ongoing activities in store. The 250 year old toy retailer, famed for its magic, theatre and entertainment, opened its first European stand alone store outside of its famous flagship shop in London's Regent Street in Dundrum Town Centre in October 2008, occupying 37,000 square feet arranged over three floors in the Pembroke District. The toy shop replicates all the magical and experiential elements of the Regent Street store, promising the ultimate treat for all the family. The store appeals to all ages, selling a wide range of toys from the much loved brands to more traditional and nostalgic toys. Hamleys also stock a full range of their own brand products, renowned for exceptional quality and play value. You'll find all you need to build your own Lego land or Play Mobil town. There's a range of board games, from the newest to the old-school nostalgic type, ones grownups would remember. Girls can browse through the shelves packed from top to bottom with products such as Barbie, Hello Kitty & Sylvanian Family. Boys can get their hands on their favourite moving toys from Scalectrics to remote control gadgets. As well as offering a full range of Hornby products. Visit the Arts & Crafts area where you'll find products you won't see anywhere else along with Science kits from explosive experiments to forensic kits. RED5 stock all kinds of gadgets from exploding golf balls to Angry Birds. Game are in store to supply you with all your gaming needs, from gadgets to the latest games, Super Mario joined them recently to launch the new Nintendo 3DS. Tantrum offers every girl the ultimate girly experience from nail painting to hair products. Come in store and let them make you over. For preschool children Fisher Price are on hand with a full range of toys, as well as a wide range from V-tech, Playschool, La Maze and Thomas the Tank Engine. Baby Hamleys will provide you with everything you need to get your toy collect started from musical toys to play mats. Cuddly toys come in all shapes and sizes and the wide range offers something for everyone of all ages. From cuddly bears to Safari animals you'll find any soft toy you require and let's not forget the all famous Hamleys bear. For those with a sweet tooth or wanting an extra special treat the Sweet Factory is there to spoil you with sweet treats. With demonstrators on hand all day to bring the store to life you'll often catch them flying toy planes or surrounded by bubbles. Every child's dream is to have their birthday party in a toy store and Hamleys Dundrum offers just that. With a dedicated party room and a wide variety of themes that will appeal to all ages. Facilities can also be hired for private parties and events. In store events are run all year round with daily activity such as face painting and Arts & Craft.